What You’ll Learn

A no-nonsense, hands-on book on how to launch successful ABM programs and next-level HubSpot marketing for a killer demand gen 1-2 punch.


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About the Author

Zaki Hussain is a B2B SaaS growth marketer and HubSpot expert. Zaki helps venture-funded SaaS startups and established software companies achieve significant top-line growth.

Zaki is the CEO of Clutchgrowth, a Silicon Valley-based demand generation marketing consultancy.

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Learn how to launch successful ABM programs and next-level  HubSpot marketing for a killer demand gen 1-2 punch.

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How SaaS Marketing Leaders Can Embrace ABM to Drive Qualified Leads & Pipeline

Inbound & Account-Based Marketing

How Inbound & Account-Based Marketing can work together

Why SaaS companies need ABM

How to Structure Your ABM Program

Internal research and alignment

Auditing your demand gen funnel

Aligning with your Sales team

Understanding your target audience 

Building your Ideal Customer Profile

6 ways to enable your Sales team

Taking Action On Your ABM Program

A checklist for success, from Goals to Process

How to Set Up HubSpot for ABM Insights 

11 HubSpot Reports to build

Tracking account movement and contact funnel progression

Key HubSpot and CRM insights

Achieving closed-loop reporting

Choosing the Right ABM Platform for Your Needs

4 key considerations when choosing an ABM platform

Overview of 5 ABM platforms

How to Set Realistic Internal Expectations

Getting buy-in, ownership, and commitment


How to Optimize Your ABM Platform Post-Launch

Tips for improving your ABM Program in 8 different areas

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